Dandy, you’re due for a brand check up.
Take the 3-minute assessment below to evaluate what’s working and where your system starts to break.
Brand Assessment
Dandy is building a category-defining product.
The brand should operate with the same level of rigor, consistency, and precision.
I’m Ashton - your next visual design manager.
I’m a Senior Brand Designer focused on:
Building and scaling brand systems in complex, regulated environments
Leading design across cross-functional teams at FanDuel
Bringing clarity, structure, and cohesion to ambiguous problems
At Dandy, I would:
Identify where systems break and where consistency is lost
Build unified frameworks across digital and physical experiences
Reduce variability through more controlled, scalable design systems
Ensure the brand reflects the precision and reliability of the product