Jo Malone Interactive Mobile Ad
Bringing Jo Malone’s refined brand to life through elegant, interactive digital advertising experiences.
Year
2018
Role
Junior Designer
Challenge:
Design a series of digital advertisements that reflect Jo Malone’s refined, minimalist brand while driving engagement across interactive formats.
Approach:
Created a set of interactive ad concepts rooted in the brand’s visual language, balancing elegance with functionality. Leveraged audience insights and performance data to recommend formats and interactions, while ensuring all executions aligned with strict brand guidelines.
Impact:
Delivered high-quality, on-brand digital experiences that elevated the creative standard for luxury advertising within interactive formats and strengthened client confidence in campaign execution.
3.1 M Impressions
When an advertisement renders on a user's screen
87.6% Video Completion Rate
Percent of users who watch the first 15 seconds
33 sec In-View Rate
The length of time an ad has been active and in-view
*Benchmark: 27 secs