FanDuel Global Town Halls
Designed the system behind FanDuel’s global town halls, shaping how leadership communicates complex business updates to a 2,000+ person audience.
Year
2025
Role
Senior Designer
Scope
Global livestream and in-person presentation
Executive and cross-functional storytelling
Template systems and themed decks across multiple quarters
Challenge:
Design a communication system that could scale across quarterly town halls while adapting to different leadership styles, content types, and levels of complexity.
Needed clarity across a global, mixed audience
Required consistency across multiple speakers and topics
Had to support both live presentation and async viewing
Approach:
I approached town halls as both a system and a storytelling challenge, balancing consistency with flexibility as the needs evolved.
Built a modular framework for repeatable, structured communication
Designed for clarity across data, strategy, and narrative content
Adapted the visual approach as leadership direction shifted over time
On-screen countdown to the FanDuel Q4 Town Hall
Q4 Year in Review: Executive Narrative
For Q4, the focus shifted toward a more narrative-driven approach, using a themed visual language to frame the company’s performance, strategy, and future direction.
Live Environment
Designed for both in-room and global livestream audiences, ensuring clarity and engagement across formats.
From System to Story
Earlier in the year, I developed a modular template system to bring consistency and structure to town hall communications.
As leadership direction evolved, the work shifted toward a more narrative-driven approach, requiring a different visual language while maintaining clarity and alignment.
Building the System
The template system was designed to create a consistent foundation for communication across multiple town halls, ensuring clarity, speed, and scalability. I defined structure, hierarchy, and pacing across presentations, enabling teams to build consistent, high-quality decks across quarters.
The following visual narrative shaped each town hall:
Title slide
Agenda
Section dividers
Data slide
Narrative slide
Product slide
System in Practice
The system was applied across Q1 content, supporting a wide range of communication needs from strategy to product storytelling.
