FanDuel Global Town Halls

Designed the system behind FanDuel’s global town halls, shaping how leadership communicates complex business updates to a 2,000+ person audience.

Year

2025

Role

Senior Designer

Scope

Quarterly global town halls (live + livestream)
Executive-level presentations and narratives
Scalable templates and visual systems
Cross-functional collaboration with leadership and communication

Challenge:

Communicate complex business updates clearly and consistently across global, cross-functional audiences in a live and virtual setting.

Approach:

Developed a flexible design system that standardized structure, improved narrative clarity, and enabled reuse across quarterly town halls. Partnered with leadership and communications teams to translate complex updates into clear, cohesive visual storytelling.

Impact:

Increased consistency and efficiency across global communications, enabling leadership to deliver clearer, more cohesive messaging at scale.

From System to Story

Earlier in the year, I developed a modular template system to bring consistency and structure to town hall communications.

Building the System

The template system was designed to create a consistent foundation for communication across multiple town halls, ensuring clarity, speed, and scalability. I defined structure, hierarchy, and pacing across presentations, enabling teams to build consistent, high-quality decks across quarters.

The following visual narrative shaped each town hall:

Location Themed Intro Video
Title slide
Agenda
Section dividers
Data slide
Narrative slide
Product slide

System in Practice

The system was applied across Q1 content, supporting a wide range of communication needs from strategy to product storytelling.

Countdown animation for the FanDuel Q4 2025 Town Hall

Q4 Year in Review: Executive Narrative

For Q4, the focus shifted toward a more narrative-driven approach, using a themed visual language to frame the company’s performance, strategy, and future direction.