FanDuel Kentucky Derby Party
Creative direction for a fully integrated, six-hour brand experience for 600+ guests.
Year
2025
Role
Senior Designer, Creative Lead
Challenge:
Create a premium, cohesive brand experience for FanDuel’s Kentucky Derby event that could scale across physical and digital touchpoints while appealing to a high-profile audience.
Approach:
Developed a flexible visual system spanning environmental design, digital assets, and event collateral—balancing elevated aesthetics with brand consistency.
Impact:
Delivered a seamless, high-visibility experience for 600+ guests that strengthened FanDuel’s brand presence and set a new standard for experiential design.
