Run It Back Tip-Off Event
Translated the energy of Gauchos Gym into a branded experience for FanDuel’s Run It Back Tip Off event.
Year
2024
Role
Senior Designer
Challenge:
Create a bold, culturally relevant brand experience to kick off the NBA season—capturing the energy of the sport while engaging a live audience in an iconic Bronx setting.
Approach:
Developed a dynamic visual identity and experiential system spanning environmental graphics, event branding, and digital content—designed to feel authentic to basketball culture while staying cohesive across touchpoints.
Impact:
Delivered a high-energy, immersive experience that resonated with fans and talent, strengthening FanDuel’s presence within the basketball community and elevating the event as a flagship moment.
